Nordics sporting goods sector report 2024

The latest trends in the Nordic sporting goods market and what they mean for your business

The Nordic online sporting goods market is set to reach €313.57 million by the end of 2024, an 11% increase from 2023. This growth offers major opportunities for retailers, driven by high internet use and a population with a strong interest in fitness and outdoor activities.

This report from RetailX and FactFinder provides in-depth analysis of:

• Key eCommerce statistics by category and country
• How major players like XXL, Stadium, and Intersport are adapting
• The rise of niche retailers and their growth strategies
• How AI-powered product discovery is boosting sales

It also examines what's next for Nordic consumers, from the metaverse and AR to social shopping trends, and how these shifts will shape future shopping habits.